A Guide to the Clean Girl Aesthetic

TikTok is always raving about one thing or another. These days TikTok’s obsessed with ‘the clean girl aesthetic’. 

The clean girl aesthetic is nothing new; black and brown women have been rocking this style for decades! The look is pretty straightforward, slicked-backed buns or braids, natural makeup, fresh scents and casual clothing.

TikTok seems to be getting its inspiration from celebrities like Hailey Beiber, Selena Gomez, Zendaya and Olivia Rodrigo. These ladies have been killing it with the no-makeup makeup looks and clean scents that seem so refreshing and well put together. 

If you’re looking to try something new, here are 3 things you’ll need to achieve the clean girl aesthetic. 

1. Hair and Makeup

It’s all about looking dewy and fresh. Clean girl makeup leans on natural makeup that enhances the natural facial features of the person. Clean girl makeup is all about looking dewy.

Instead of a full coverage matte foundation, the clean girl makeup look calls for one that’s moisturizing and medium coverage, like a tinted moisturizer or a BB cream. Clean girl makeup suggests you use a high-quality cream concealer to brighten up your under eyes and conceal any blemishes. 

The soap brows are a staple of this look. Clean girl makeup looks call for bushy, natural brows. Then throw on some mascara with no lashes, a smokey brown or sharp black liner and natural tones of eyeshadow. 

Enhance the high points of your face, like your cheekbones and the tip of your nose. Highlight the inner corners of your eyes and underneath your eyebrows too. Opting for a peachy cream blush can enhance the dewy look the clean girl makeup trend is after. 

Top it off with a clean, glossy lip and a slicked-back bun with a middle part. Make sure to gel down those baby hairs, and even switch it up with a cute claw clip! 

If your makeup is scented, make sure to pick unscented or fresh scented or clean scented products. 

2. The Clothes

The clean girl aesthetic is all about balancing baggy clothes with tight-fitting ones. Popular choices are mom jeans and bralettes, mini skirts and fluffy sweaters, crop tops, and long flowy skirts. Of course, you can style your clothes baggy on baggy, or tight on tight. An oversized shirt with baggy cargo pants does not miss! The clothes are often casual and comfortable to wear. The goal is to look effortless and thrown together last minute.

The shoes are often comfortable too. People are reaching more for their Doc Martins, platform boots or sneakers compared to high heels. Quirky mismatched socks are also welcome!

Looking for inspo? Scroll through the queen of the clean girl aesthetic, Emma Chamberlain’s Instagram. 

3. The Perfume

As the name of the trend suggests, this clean girl aesthetic is all about hygiene. A huge part of the trend is looking fresh; from your skin and hair to your clothes and style. The clean girl aesthetic is not just a look- it’s a lifestyle. You’re going to want to feel your best too, so opt for a fresh scent

The clean girl aesthetic loves fresh perfumes that leave you smelling pristine. On top of a fresh-smelling deodorant and body mist, a clean scent will bring the whole look together. The clean girl aesthetic crowd tends to gravitate towards clean scents that smell like freshly done laundry, freshly cut grass, soap, freshly brewed tea, the rain or mint. 

Opt for fresh scents that last long, or look into how you can make your own perfumes last longer. It also never hurts to keep a little travel-sized version of your favorite fresh scent in your bag so you can freshen up.

Once you’ve got your fresh scent down, you’ll be left feeling more confident. What’s more, the right clean fragrance can even affect the impression you leave on other people- it’s all psychology. If you want to experiment with perfumes, just click right here. 

With that, we’ve come to the end of the 3 things you’ll need to keep in mind when aiming for the clean girl aesthetic. 

What do you think the next big trend will be? Comment down what you think!